Transmedia: A process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience, as quoted by Henry Jenkins.

In smaller, simpler words that I myself can understand, transmedia is essentially the use of multiple media platforms to tell multiple stories to form a cohesive whole. The medium truly is the message in this case. And this case is marketing in the entertainment industry.

If you’ve ever seen the movie Prometheus (it’s as disgusting as the word itself), you will know that it is a ginormous blockbuster spin-off/prequel of the film franchise Alien. But what you may not know is that before Prometheus was released, a massive marketing campaign was undertaken by the film makers.

This campaign is a prime example of transmedia marketing.

It was carried out through a fully functioning company website, which included a 2023 TED talk, a Weyland Industry site, business cards, training centre, David 8 (after fans and influencers unlocked it via socially-released codes), and virtual experiences such as Project Genesis, an employee ID creator, and Discover New Worlds, where you could explore hundreds of colonies and star systems to unlock exclusive concept art.

Through its use of transmedia marketing, the film ensured that it wasn’t going to be a flop, with its audience being able to fully engage and immerse themselves within the Prometheus experience.

Transmedia also allows audiences to create their own content, which is where our fan theories and conspiracy theories originate. Transmedia is clever like this. It lets people become produsers and therefore create an even larger audience. Check out this example from Comic Book Girl 19 below. (Side note: even though Ridley Scott’s genius was shown in Blade Runner with the origami unicorn, you can’t really say the same for Prometheus’ “space jesus”).

If you’re like me though, Prometheus not only scared the shit out of me, but it completely turned me off getting pregnant EVER. And I mean never ever, thank you.

So, here I’ll leave you with a couple of Ridley memes to get those sci-fi cogs in your head turning.




V 🍻

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  1. tahliagrant says:

    Hey Verity,
    As i said in my tweet this post really spoke to me because the Alien franchise is one of my favourites to watch, however I had never really done much looking into anything but the plot so this was really interesting to see all the extra content available from it and maybe we’ll see some more that can be linked to this storyline from the new ‘Alien: Covenant’ release. You also wrote this really well and the formatting made this super easy to read as well. Can’t wait to read more.

    Liked by 1 person

    • Have A Beer With V says:

      Hey Tahlia! I’ve never actually seen the whole of the Alien series, but I studied Blade Runner in high school so it interests me a lot actually! And I hope covenant fills in the blank spaces that Prometheus left behind! Thanks for the comment- V


  2. annikaschweigh says:

    Hey, Verity, This post was very interesting to me as I am not one to watch either Alien or Prometheus, great to learn something new of yourself and to gain someone else’s point of view. Throughout your blog post I was somewhat confused though, could have been explained throughout the post a little more clearly from a perspective. All round very interesting take on transmedia and theories surrounding.

    Liked by 1 person

  3. millieswainblog says:

    Hey V,

    I’m very sorry about my comment above haha! My computer went whack and I accidently posted an unfinished comment and don’t know how to delete it. But…
    I love your use of Prometheus as an example of transmedia marketing before a film release. It reminds me of the clowns in America that some people suspected to be part of a marketing stunt for the horror movie, 31.
    As someone who knows nothing about Alien or Prometheus or their transmedia marketing, I think it would have been effective to expand on the elements of the campaign such as business cards and the purpose of them just to make it easier to follow.

    Liked by 1 person

    • Have A Beer With V says:

      Hey Millie,
      That’s all good! WordPress can be a pain sometimes I know this too haha.
      I literally didn’t even think about the clowns as part of a transmedia marketing campaign. That would have been so bloody clever! It was massive point of conversation for ages and really affected the working industry for clowns too.
      Thanks for the constructive feedback! I felt like if i droned on about how they used each element as part of the campaign it would’ve gone off course. So I just linked it in the blog post for you guys to explore more!-V


  4. embowen says:

    Hey V!
    In my blog post I chose to talk about the Blair Witch Project which I love! It is amazing how well stories like Blair Witch and Prometheus engage the audience through their marketing campaigns so as a viewer you are already invested and equipped with knowledge and opinions on what you’re about to see!
    Great blog post 🙂

    Liked by 1 person

    • Have A Beer With V says:

      Hey! I agree completely, Blair Witch Project scared the absolute crap out of me when I first viewed it, and I had no idea that it was part of a transmedia campaign! That’s so interesting.
      Thanks for the comment- V


  5. chris3280 says:

    Good blog post Verity, being a sic-fi fan the use of the Alien franchise as an example made this extremely entertaining and engaging for me. The main points of the concept were well explained and always had an example to fall back on, great post.

    Liked by 1 person

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