“Slacktivism” can be defined as social media’s useless state in relation to serious activism.
Malcolm Gladwell has coined this definition/argument via his stance against the use of social media as a tool to partake in all kinds of activism. His belief is that the social web is made up of “weak ties” between people, whereas activism is driven by “strong ties”. He also believes that activism needs some sort of hierarchy and centralised hub in order to be a highly functioning and influential organisation of people.
However, “slacktivism” is essentially a word used to squash individual’s interaction with movements on social media by labeling it as lazy.
Why can’t we participate in the voicing of our beliefs on social media by “merely” signing an online petition, or retweeting a protest location, or liking a page on Facebook which holds details about an issue that interests/concerns us?
This online community is what makes activism so easy and within today’s society, especially with movements such as the YES equality campaign.